On May 11-14, 2009, Union Gospel Mission partnered with Rock 101 and the Vancouver Fire Department to ask Vancouverites to drop their denim... for a good cause.

At UGM, we believe hope begins with a meal, but a new life can also begin with a new pair of pants. By dropping off your slightly-worn denim, you can help someone have a fresh start. Maybe your old jeans will encourage one of our guests to leave the streets and return to a trade, or to feel so good about themselves they choose to go back to school.

But we need your help to pull this off. Here are some ways you can help:

1. Spring Cleaning
Dig deep into your closets and dressers and bring down any new or slightly-used denim to our official drop offs.

2. Inspire Your Workplace
Now that you’ve battled the dust bunnies in your own closet, encourage your co-workers, colleagues, or teammates to do the same. Download and print our posters below, paste them in your lunchroom. Collect donations and bring them to the closest official drop-off.

3. Challenge Your Competitors
Once you’ve got the ball rolling at your workplace, why not put your competitors to the test? See if they can meet or exceed your organization’s generous donation.

4. Spread The Word
Get your friends, family and social network in on the action. Spread the word on your blog, Twitter, or Facebook. You can even phone, fax, email, or, get super old-school and use a carrier pigeon.

© 2009 Union Gospel Mission
Registered Canadian Charity
13190 2348 RR0001

616 E Cordova Street
Vancouver, BC, Canada
V6A 1L9 • 604.253.3323