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Ethical Bean donates 2,460 lbs of Coffee to Union Gospel Mission; Donation valued at $22,000

VANCOUVER, BC– Ethical Bean Coffee Co. has donated 2,460 lbs of custom-roasted, fair trade certified and organic coffee to Union Gospel Mission, a donation which has a wholesale value of $22,000.

“These deliveries will last us for months,” says UGM Head Chef Randy Spark. “Our guests really appreciate it, especially when it gets cold and wet. Coffee lovers know how comforting a hot cup can be. And we’ve already had plenty of compliments on how great it tastes.”

When Ethical Bean first offered the coffee, Spark didn’t know how he was going to store it all. So Ethical Bean responded by custom-roasting several batches for freshness and offering their own storage space, so UGM can pick it up as needed. The $22,000 savings will be useful to UGM as the Mission meets increased need during a particularly cold winter.

Says Viren Malik, Ethical Bean’s Director of Sales, “Fair trade certified and organic coffee is already renewing and developing communities overseas, so we’re happy to support the local community with this donation.”

Ethical Bean Coffee was recently featured in the December issue of O Magazine as one of Oprah’s “favorite things,” the only coffee company and the only Canadian company to be featured in the issue.

MEDIA EVENT DETAILS:
Who & What: UGM
Head Chef Randy Spark and Ethical Bean’s Viren Malik will be on hand,
dwarfed by about 2,460 lbs of Ethical Bean Coffee in colourful bags.
When: Monday, December 6, 11:00am-12:00pm
Where: Ethical Bean Headquarters - 1315 Kootenay Street, Vancouver (near 1st and Boundary)

About Union Gospel Mission
Union Gospel Mission has been reaching hungry, hurting, and homeless men,
women, youth, and children for nearly 70 years. Through its 8 locations
in Metro Vancouver and the city of Mission, UGM provides counseling,
education, safe housing, and alcohol and drug recovery to those
struggling with poverty, homelessness, and addiction. The heart of the
mission is to demonstrate God’s transforming love, ease the burden of
the most vulnerable, rebuild the lives of the broken, and offer dignity
to those who feel cast aside. UGM is a proud member of the Canadian
Council of Christian Charities. To find out more, visit www.ugm.ca.

22/11/2010

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