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GOT GINCH? 2 guys + 1 RV + 35,000 pairs of ginch = incredible support for 10 homeless shelters across Canada

Vancouver, BC—Union Gospel Mission is the first stop in a cross-country underwear odyssey by two Calgary-based philanthropists. On Tuesday, September 27, 2011, Brent King and Robb Price will begin their 7,000 km, RV trip in Vancouver, donating 3,500 pairs of men’s underwear to UGM, promoting dignity and raising awareness. UGM staff and clients will be waiting on Hastings to help welcome the men in the RV as they pull up with all the boxes of underwear.

“While it might sound funny to talk about, underwear is actually a huge need among the community we serve,” says Bruce Curtiss, UGM’s Senior Chaplain. “Being able to offer clean underwear goes a long way in promoting dignity and self-confidence. With Brent and Robb’s generosity and ingenuity, we will now have enough supplies for another year."

King and Price will stop at nine more homeless shelters before reaching their final destination in Halifax, ten days later. The RV will be literally bulging at the seams as the men make stops in Calgary, Edmonton, Saskatoon, Regina, Winnipeg, Toronto, Ottawa, Montreal and Halifax.

The national tour began three years ago when King, who wanted to use his contacts and resources to benefit the community, asked a Calgary homeless shelter a simple question, “what do you need?” Underwear was one of their top needs, so he decided to take that on, enlisting friends to help manufacture and deliver 1000’s of pairs of underwear so he could provide enough underwear to the charity for a year.  One friend got involved with the caveat that his hometown—Vancouver—be represented as well. As others got involved, they began suggesting other communities in need of support, and the project quickly expanded.

“So I basically said, ‘if you guys are willing to put up the money, then I’ll do the driving,’” says King.  “A lot of people basically took up the challenge to see how far they could send me, and I ended up going across the entire country.” The campaign was so successful (and so needed) that King not only did it again, but his “problem-solving approach” inspired fellow entrepreneur, Robb Price, founder of, to join him on the journey—both literally and figuratively.

DeliverGood is a natural partner for King. A free online tool, DeliverGood matches charities and non-profits who need stuff (goods) with people and companies who have stuff. Launched on the underwear drive last year, is now working with hundreds of charities and non-profits across North America, helping connect them with donors who have what they need.

The men have since increased the amount of underwear donated from 25,000 (in 2009) to 35,000 pairs. This will be the third year that King will be taking underwear off the wishlist of many relief agencies, supplying them for the entire year. Money for this endeavor was raised with the help of friends, family, and business colleagues.

When:             10:00am, Tuesday, September, 27, 2011
Where:            Union Gospel Mission, 601 East Hastings, Vancouver
Why:                To inspire Canadian to take action by finding ways to ‘solve problems’ and get
involved by visiting

Launched by Robb Price in 2010, matches charities and non-profits who need stuff with people and companies who have stuff. Now working with hundreds of charities North America wide, DeliverGood is 100% free to charities and donors. To learn more, please visit

About Union Gospel Mission
Union Gospel Mission has been reaching hungry, hurting and homeless men, women, youth and children for nearly 70 years. Through its 9 locations in Metro Vancouver and the City of Mission, UGM provides counselling, education, safe housing, and alcohol and drug recovery to those struggling with poverty, homelessness and addiction. The heart of the mission is to demonstrate God’s transforming love, ease the burden of the most vulnerable, rebuild the lives of the broken and offer dignity to those who feel cast aside. UGM is a proud member of the Canadian Council of Christian Charities. Visit


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