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GotGinch? 5,000 pairs of underwear to be dropped at UGM as nation-wide ginch drop now reaches 225,000


Vancouver, BC—On Monday, November 10, at 10:30am GotGinch will deliver 30,000 pairs of underwear across Canada to homeless shelters who will discretely distribute to those in need, throughout the year. Union Gospel Mission will represent Vancouver, receiving 5,000 pairs of underwear—2,800 pairs for men, and 2,200 pairs for women (thanks to NeedKnickers).

This “drawer drop” is thanks to the generous support of 24 different businesses (listed below) and is part of a cross country initiative to raise awareness about this basic need that is so often overlooked.

Over the past six years, this cross-Canada underwear drive, known as GotGinch & Need Knickers has donated over 225, 000 pairs of underwear across Canada. They will make seven deliveries on November 10 across Canada in: Vancouver, Calgary, Edmonton, Saskatoon, Regina, Winnipeg and Toronto.

What GotGinch and NeedKnickers arrive with 5,000 pairs of underwear; Photo/Interview opportunity.View massive amounts of underwear get delivered and UGM makes a special announcement/appeal to the Vancouver community.
When Monday, November 10 @ 10:30am
Where Union Gospel Mission, 601 East Hastings St, Vancouver
Why To inspire Canadians to take action by finding creative ways to ‘solve problems’ and get involved by visiting
 Sponsors The Diving Locker, Yuk Yuks, Broadway Brewing, Corporate Traveller, Crafted, The Red Room Hair + Spa, Flight Centre, Scottsdate Square Dental Centre, International House, Daddy Blogger, Trapped, The Selfie Guru, Oakridge Hair Salon, Touchstone Sports, Vancouver Water Adventures, Canadian Outback Adventures & Events, Chop Shop, Steve Nash, Save on Foods, Car2Go, Juliana Thai, Stella & Dot Independent Stylist, Vancouver Aquarium, Floathouse, The Railway Club,, Hootsuite and Vancouver Theatresports.

The Background  

The project began in 2008, when Brent King was inspired by a simple answer to his question to a local homeless shelter in Calgary, "What do you need?” and the response was. “Men’s underwear.” Brent, an engineer by trade and entrepreneur by passion got to work. Brent raised money through friends, family and business colleagues; a supplier for a large quantity of underwear was sourced and an order placed and a cross-country odyssey in an RV began—GotGinch  was born.

In 2010, this type of ‘problem solving’ approach inspired another entrepreneur, Robb Price to join Brent on his cross-Canada underwear drive.  Robb is the founder of  DeliverGood matches charities and non-profits who need stuff with people and companies who have stuff.

Over the first three years of their cross-county drives Brent and Robb heard one question more than any other: “What about women’s underwear?” Their typical response was “Two guys driving across the country with an RV full of women’s underwear seems a bit creepy.” So they issued a challenge for a woman to build the female version of GotGinch. Gabriela Ostendorfer headed this challenge up and is now joined by Trevor (the girl) Beckman as the national leads for NeedKnickers.

Now in its sixth year, the Got Ginch/Need Knickers campaign is putting the road behind them and working with local captains in each of the ‘drop’ city to deliver underwear. Those who want their city to be part of Got Ginch/Need Knickers, should contact

For more information visit Media Room at

Union Gospel Mission has been feeding hope and changing the lives of men, women, and children for over 70 years. Through its seven locations in Metro Vancouver and the city of Mission, UGM provides counselling, education, safe housing, and alcohol and drug recovery to those struggling with poverty, homelessness, and addiction. The heart of the mission is to demonstrate God’s transforming love, ease the burden of the most vulnerable, rebuild the lives of the broken, and offer dignity to those who feel cast aside. To find out more, visit


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