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GotGinch to deliver 35,000 pairs of underwear to homeless shelters across Canada—Vancouver the first stop

Vancouver, BC—Union Gospel Mission is the first stop in a cross-country odyssey by three Calgary-based philanthropists. Brent King and Robb Price are hitting the road for the fourth year in a row and driving over 7,000kms from Vancouver to Halifax in an RV, to deliver 35,000 pairs of ginch (men’s underwear) to 10 homeless shelters. 
This year the duo are excited to be joined by Gabriela Ostendorfer who was inspired by the GotGinch story last year and has started Need Knickers, delivering 5,000 pairs of knickers (women’s underwear) to five of the shelters from Vancouver to Regina. Next year she’s hoping to raise enough funds to cover the whole country!
“While it might sound funny to talk about, underwear is actually a huge need among the community we serve,” says Bruce Curtiss, UGM’s Senior Chaplain. “Being able to offer clean underwear goes a long way in promoting dignity and self-confidence. With Brent and Robb’s generosity and ingenuity, we will now have enough supplies for another year."
This cross-Canada underwear drive, was the brain-child of entrepreneur Brent King. In 2009, he came up with the concept. Four years later 130,000 pairs of underwear will have been delivered with the numbers growing each year. “Need Knickers is an exciting addition to the program,” says King.
King and Price will stop at 10 homeless shelters from September 4 to September 13 in Vancouver, Calgary, Edmonton, Saskatoon, Regina, Winnipeg, Toronto, Ottawa, Montreal and Halifax. Ostendorfer will join the duo for the first five cities, delivering 1,000 pairs of knickers to each shelter.
So why are they prepared to spend two-weeks in tight living quarters…again… in an RV with 40,000 pairs of ginch and knickers? In 2008 Brent was inspired by the asking of a simple question of The Mustard Seed in Calgary - "What do you need?”  The response was a simple one – “Men’s underwear”. Brent, an engineer by trade and entrepreneur who has always had a unique way of looking at problems in order to solve them, got to work. Money was raised through the help of friends, family and business colleagues; a supplier for a large quantity of underwear was sourced; the order placed; an RV arranged and GotGinch was born.
In 2010, this type of ‘problem solving’ approach inspired another entrepreneur, Robb Price to join Brent on his cross-Canada underwear drive.  Robb is the founder of  DeliverGood matches charities and non-profits who need stuff with people and companies who have stuff. DeliverGood also works with corporations to help direct retired assets to the charities that can use them and designs community investment programs for the companies to help them celebrate their charitable achievements. Launched on the underwear drive in 2010, is now working with hundreds of charities and companies across North America and helping to facilitate matches between them. 
What: GotGinch arrives with 3,500 pairs of underwear – Photo/Video/Interview opportunity
When: 10:00am, Tuesday, September 4, 2012 
Where: Union Gospel Mission
                601 East Hastings, Vancouver 
Why: To inspire Canadians to take action by finding ways to ‘solve problems’ and get involved by visiting
To follow GotGinch across the country: 
Union Gospel Mission has been feeding hope and changing the lives of men, women, and children for over 70 years. Through its 8 locations in Metro Vancouver, UGM provides counseling, education, safe housing, and alcohol and drug recovery to those struggling with poverty, homelessness, and addiction. The heart of the mission is to demonstrate God’s transforming love, ease the burden of the most vulnerable, rebuild the lives of the broken, and offer dignity to those who feel cast aside. To find out more, visit
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