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For all media inquiries, please contact Nadia Tchoumi, Manager – Media Relations and Communications, at 604 996 1417 or [email protected]

Heart and Sole Shoe Exchange Spreads The Love

(Vancouver) - Stepping outside can be a struggle for 53-year-old Stephanie. The Downtown Eastside resident suffers from chronic back pain, made worse by the fact her boots are falling apart.

“It adds a lot of pain to my lower body, I’m not walking straight,” says Stephanie. “The leather is separating from the sole of my boots. The heels are totally gone, there are holes. I’m having difficulty walking.”

Living with degenerating spinal discs, Stephanie depends on Disability Assistance for her daily needs. But with little disposable income, her tattered and uncomfortable boots affect more than her feet.

“It doesn’t make me feel very good that people see the condition of your shoes and judge you: street person, homeless, drug addict, and everything goes down from there.”

Stephanie, along with hundreds of others, is hoping to walk away from that stigma on February 12th when Vancouver-based SHOES.COM teams up with UGM at the Annual Heart and Sole Shoe Exchange, providing up to 250 pairs of footwear and socks to those in need.

“Our mission at SHOES.COM is to empower people every step of the way, and this of course includes helping those in our own backyard,” said SHOES.COM Co-Founder and CRO, Sean Clark. “Our team is very excited to be partnering with UGM for a third year. Giving back to our local community is an important part of our culture at SHOES.COM and with Vancouver’s wet winters we know how many residents are in need of proper footwear.”

“People who struggle with homelessness spend most of their daytime outdoors and on their feet,” says UGM’s Matt Hislop. “Worn and tattered shoes in wet conditions lead to medical problems including 'street feet' – which can be similar to the ‘trenchfoot’ experienced by WWI foot soldiers. These chronic foot problems almost always lead to other issues such as back, knee and hip pain. We're thankful SHOES.COM has stepped up to help.”

“Shoes make a world of difference,” says Stephanie. “I don’t want to walk around like this if I don’t have to."


What:          SHOES.COM and UGM providing 250 pairs of footwear
Date:           Friday, February 12th Time:             10:00 – 11:00 AM
Where:        UGM 601 East Hastings, Vancouver (@ Princess Street)


Sarah Gooding
PR & Communications Manager, SHOES.COM
[email protected]

Jeremy Hunka
Senior PR Specialist, Union Gospel Mission
Cell: (604) 996-1417
[email protected]


Union Gospel Mission has been feeding hope and changing lives of men, women, youth, and children for 75 years. Through its seven locations in Metro Vancouver and the city of Mission, UGM provides counselling, education, safe housing and alcohol and drug recovery to those struggling with poverty, homelessness and addiction. The heart of the mission is to demonstrate God’s transforming love, ease the burden of the most vulnerable, rebuild lives and offer dignity to those who feel cast aside. To learn more, visit


SHOES.COM is the leading online footwear and apparel retailer in Canada. The Company began with one simple goal in mind -- help people discover footwear they love. Since then, the Company has been on a mission to innovate and empower people with new and better ways to shop. SHOES.COM is harnessing new technology and people-power to curate a refined collection of shoes for each individual customer. SHOES.COM offers a selection of over 500 brands and successfully serves over 8 million customers across the USA and Canada. For further company information please click for the SHOES.COM media kit.

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